❄️ What Winter Does to Your Hair ❄️

There’s something about winter that makes us look at our hair a little differently. The colder air, the cosy layers, the darker evenings — suddenly a refresh feels very tempting. And honestly… science and stats back that up.

Let’s get into why winter hits your hair (and your hair mood) a little harder.

Cold air + indoor heating = dry hair

Winter brings the ultimate double-whammy for your hair. Cold air outside and warm, dry heating inside pull moisture from the hair, which leads to maximum dryness. That’s why hair often feels rougher, duller, or harder to manage at this time of year.

It’s also why deep conditioning and repair treatments are booked up to 40% more in winter — your hair is literally asking for extra love.

Hats don’t break your hair… friction does

We get asked this a lot. Wearing hats in winter increases static, but it’s actually friction that causes breakage, not the hat itself. Scarves, collars and rubbing against fabrics create tiny stresses on the hair, especially when it’s already dry.

Your hair grows a little slower in winter

Hair growth naturally slows slightly in the colder months. That means trims, treatments and good care become even more important if you’re growing your hair out or trying to keep it looking healthy.

Why winter colours feel richer

There’s a reason so many clients lean towards deeper, richer shades this time of year. Darker colours reflect light beautifully indoors, making hair look glossy, healthy and luxurious under winter lighting.

It’s cosy, flattering and totally in sync with the season.

We really do change our hair a lot

On average, women change their hair three to four times a year, and it’s usually tied to either the seasons or big life shifts. These days, seasonal trends are driven more by Instagram and Pinterest than fashion weeks — which means inspiration is everywhere.

And people feel most confident trying something new when it matches the seasonal vibe. Winter feels like a reset, so it makes sense that hair changes follow.

Hair = emotional reset

There’s a reason we call it a glow-up. Changing your hair is often part of an emotional reset — a fresh chapter, a new season, a shift in how you’re feeling. Winter invites that kind of reflection and reinvention more than any other time of year.

So if you’ve been feeling the urge to go darker, try something new, book a treatment or just switch things up… you’re not imagining it. Winter really does change how we see our hair — and ourselves.

And honestly? We’re here for it. ❄️✨