🌈 Keep It Bright: How to Make Your Colour Last Longer (and Stay Gorgeous)

If you’ve gone bold with a vivid pink, dreamy copper, or statement red — you already know bright colour is a total confidence boost. But keeping it fresh and glossy between salon visits? That takes a little insider care.

Don’t worry — we’ve got you. Here’s how to keep your colour healthy, vibrant and oh-so-shiny, with a few of our favourite salon-approved Schwarzkopf and Elumen products.

💧 1. Go Sulphate-Free (Your Colour Will Thank You)

Sulphates are strong cleansers, but they’re too strong for coloured hair — they strip out pigments and moisture faster than you can say “touch-up”. Instead, reach for gentle, sulphate-free shampoos that cleanse without fading your shade.

✨ Pro tip: BC Bonacure Color Freeze Shampoo is a great option — it uses pH 4.5 technology to “freeze” colour pigments inside the hair, keeping your colour bright for up to 30 washes.

🧴 2. Lock in Vibrancy with pH-Balanced Care

Coloured hair needs balance — literally. Products made for coloured hair help seal the cuticle and stabilise the hair’s natural pH, so pigments stay where they belong.

The BC Bonacure Color Freeze range from Schwarzkopf does exactly that, with a vegan, sulphate-free formula that’s as gentle as it is effective.

🌿 3. Hydration = Shine (and Strength!)

Bright shades can leave hair a little thirstier than usual, so hydration is key. Look for nourishing ingredients like shea butter, coconut oil or aloe vera, and treat your hair to a deep mask weekly.

✨ Bonus: Healthy, hydrated hair reflects light better — and that means more shine and a richer-looking colour.

🧬 4. Build Bonds, Not Breakage

When you colour your hair, the internal bonds can weaken — that’s why bond-building treatments like Olaplex or Redken Acidic Bonding Concentrate are a must. They strengthen from the inside out, making your colour last longer and your hair feel silky-smooth.

☀️ 5. Protect Against Heat & Sunlight

Bright hair loves attention — but not from heat tools or UV rays. Always use a heat protector before styling and try a UV shield when you’re out in the sun. Both protect the colour molecules that give your hair that wow-factor vibrancy.

💆‍♀️ 6. The Elumen Secret: Shine That Lasts

If you’re an Elumen colour client, you already know the glow is unmatched — but it deserves the right aftercare.

• Elumen Shampoo gently cleanses while protecting that signature shine (cooler water helps too!).

• Elumen Conditioner smooths, detangles, and locks in gloss without weighing your hair down.

Together, they keep that glassy, high-shine finish glowing for up to 12 washes.

🌟 KGHD Stylist Tips for Colour Longevity

💦 Wash less often — every few days is perfect. 🔥 Always use a heat protector. 🌤 Keep your hair out of direct sunlight where possible. 💧 Refresh your tone with a gloss or toner instead of a full recolour.

✨ Our Takeaway

Treat your bright colour like your favourite outfit — wash it less, protect it well, and invest in quality care. The better you treat it, the longer it’ll look salon-fresh (and turn heads).

If you’re not sure which colour-care products are best for your shade, chat with your KGHD stylist next time you’re in — we’ll help you build your perfect at-home routine so your colour stays as bold and beautiful as the day you left the chair. 💗